ONLINE MARKETING & SEO DUE DILIGENCE
We maintain an overview – evaluating performance, risks and opportunities, whether for investments or takeovers.
Due diligence in online marketing
If you want to invest in or buy a company, it is essential to take a look under the hood. Such due diligence usually includes a detailed analysis of the financial, economic and legal circumstances. Many business models today are based on generating visitors via online marketing, especially via search engines such as Google. This is where we come in. Our service is aimed at investors, banks, VCs and business angels who want to secure themselves as far as possible before making a purchase or investment. As part of an online marketing due diligence, various sources of information are used and discussions are held with the target company’s management team. In a non-binding consultation, we create a due diligence package tailored to your case. Discreet handling and the signing of an NDA are a matter of course for us.
Due diligence services in detail
Evaluation of performance
The first step is to gain an understanding of past performance and the strategies used.
- Visitor sources / channels / end devices
- User metrics
- Visibility (Sistrix, Searchmetrics, SEMRush)
- Web, video, image and local search
- Keyword rankings
- Audit of the Google Search Console
- Audit of web analysis tools
- Comparison with the competition
- Strength of the brand and the backlink profile
- Online Marketing & SEO KPIs
Evaluation of the technology
The technology esp. SEO is analyzed in order to be able to classify the current and future value of a company.
- CMS used
- Loading times
- Mobile optimization
- Content optimization
- Title tags & descriptions
- Degree of SEO optimization
- Detection of serious errors
- Information architecture
- Crawling optimization
- Indexing management
Assessment of risks & potentials
Key questions that need to be clarified: Are the targets & forecasts set (visitors/conversions/turnover) realistic & are there any potentials/risks not yet discovered? The online marketing strategy and its sustainability are also evaluated.
- Risk of penalties by Google
- Influence of Google updates
- Sustainability of the strategy
- Detection of manipulation
- Development of the market and competition
- Forecasts and projections
- Identifying opportunities and potential
- Identification of quick wins
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CUSTOMERS OPINIONS
Through the long-term and close collaboration with Buzzmatic, we were able to significantly improve our SEO performance over the past 2 years.
Buzzmatic is always a competent and reliable point of contact for complex issues in E-commerce SEO.
With the active support of Buzzmatic, we successfully migrated our website and laid the foundation for long-term growth.
Buzzmatic supports us as a regular sparring partner on both strategic and operational levels. In addition to our shared successes, Buzzmatic's service orientation and expertise are particularly noteworthy.
For us, as a large, well-known Berlin-based company, the expertise, reliability, and flexibility of Buzzmatic were of special support in our projects.
Buzzmatic was able to provide us with competent assistance on SEO matters at short notice. Professional audits and smart recommendations greatly aided us in optimizing our website.
Thanks to the highly efficient, goal-oriented, and friendly collaboration with Buzzmatic, we have been able to greatly improve our SEO performance in the long term.
We collaborated with Buzzmatic for the relaunch of our website, getbring.com. We could always rely on their technical expertise and competent consultation. We appreciated the professional approach and the straightforward implementation of projects. The results are compelling, and we are very satisfied with the collaboration.
